Corporate & Community
About Tourism Toronto: History & Corporate Background
Originally incorporated as the Toronto Convention and Tourist Association in 1926 with 75 members, Tourism Toronto is the official destination marketing organization for Toronto’s tourism industry.
Tourism Toronto’s focus is to promote and sell Toronto as a remarkable destination for tourists, convention delegates and business travellers.
Tourism Toronto is a private, not-for-profit agency and industry association with more than 1,100 members from a range of hospitality and tourism-related organizations. Since 2010 Tourism Toronto has been designated Regional Tourism Organization 5 under the Ontario Ministry of Tourism, Culture and Sport and includes Toronto, Mississauga and Brampton.
Through partnerships with both the Ministry and the Greater Toronto Hotel Association, Tourism Toronto has been able to expand strategic sales, marketing, media relations and destination development programs to diversify and grow tourism in Toronto, Mississauga and Brampton. Other marketing partners include Destination Canada, the Cities of Mississauga, Brampton and Toronto, Air Canada and VIA Rail. Tourism Toronto has offices in Toronto, Mississauga, Ottawa, Chicago and Washington, D.C.
Tourism Toronto’s 22-member Board of Directors is drawn from a broad spectrum of Greater Toronto’s tourism industry and guides the organization with a focus on three lines of business.
International Leisure Trade Sales
A group tour planning partner with knowledgeable staff to help group and FIT tour planners with all aspects of travel planning, including itinerary development.
The primary resource for meeting planners and convention organizers, this team forges relationships with a range of corporate and association leaders to attract domestic and international conventions and meetings to Toronto.
Marketing & Communications
Toronto is showcased as a remarkable business and leisure destination through consumer marketing campaigns and an extensive media relations program.
Corporate Social Responsibility
The tourism and hospitality industry plays an important role in the community and every day our members make meaningful contributions to the social, environmental and business welfare of our region. Tourism Toronto aims to elevate that crucial role through a variety of programs in the Toronto region and in other communities in which we work.
Families in Need
Relax, Recharge, Renew is the primary program of the “families in need” aspect of Tourism Toronto’s CSR efforts. RRR provides parents of children with special needs a much-deserved break. With the assistance of members and partners, Tourism Toronto provides weekend packages for parents that include a limousine pick up, a two-night hotel stay, tickets to museums and other attractions, and meals at local restaurants. Families benefit from these weekend breaks every week throughout the year. In addition, Tourism Toronto’s work in the community extends beyond the GTA and include a variety of projects in cities we visit during tradeshows and conventions. These projects have resulted in donations to hospitals, shelters and many other worthwhile initiatives throughout Canada and the U.S.
Learn more about Relax, Recharge, Renew
Tourism Toronto takes its role in sustaining our world’s resources seriously. As a result, we have a variety of programs that improve our own performance and also encourage our members and partners to increase sustainable practices. We also run sustainability awareness sessions and informational events for our members and staff to share best practices and apply green principles to the hospitality industry.
In 2008, we held our first Earth Day event and it’s become a tradition ever since. Activities such as tree planting through partnerships with the Cities of Toronto and Brampton, the Direct Energy Centre, the Metro Toronto Convention Centre and the Toronto Zoo have resulted in hundreds of new trees and thousands of new flowers around the region.
- Destination Canada – Research
- Canadian Tourism Research Institute (Conference Board of Canada)
- City of Toronto – Toronto in World Rankings
- Greater Toronto Airports Authority – Statistics
- Greater Toronto Hotel Association
- Invest Toronto
- Ontario Ministry of Tourism, Culture and Sport – Tourism Research
- Ontario Tourism Marketing Partnership Corporation – Research
- Statistics Canada – Travel and Tourism
- Tourism Industry Association of Canada
- Tourism Industry Association of Ontario
- Travel and Tourism Research Association, Canada Chapter